Content marketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on nuance in content.
The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are. Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing.
So while general audience content was, is, and always will be important, specialized material for specific industries or experts can also yield impressive results.
That, combined with improving techniques in measuring content effectiveness, keep content marketing relevant and moving forward.