Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world.
In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for (almost) everyone.
1. Have a focus.
The narrower and more focused your brand is, the easier it is for people to remember who you are. And when it comes time to hire a speaker or a new employee, your narrowed-down brand will be what they remember.
2. Be authentic.
Be a master of your craft, skillset or industry before starting a personal brand. Then your content will help amplify who you are. When initially building his personal brand, he garnered a reputation of being an expert in his field while simultaneously amplifying on social media that same renown. If you’re deeply skilled in one area, your reputation alone will help you build the brand you want.
3. Tell a story
The Creative Curve explains it best:” The most effective personal branding strategy these days is to build a true narrative – single character monologues are boring in Tinseltown, and even more boring for your personal brand.”
No one wants to hear you shout about your brand into the social media void, so create a story around your brand that your audience can engage with. Allen regularly meets and chats with his audience in airports around the world, further developing his warm and friendly personal brand.
Simply use your smartphone to video message your clients, make a personal connection with prospective clients and connect with co-workers. After all, you always have your smartphone on you!