Content Strategy

“Content marketing strategy [must come] first and this requires goals, different forms of content for different customer touchpoints, mapping the needs of people, the channels they prefer and the content or stories, etc.”


Joe Pullizzi Founder of Content Marketing Institute “Content marketing strategy [must come] first and this requires goals, different forms of content for different customer touchpoints, mapping the needs of people, the channels they prefer and the content or stories, etc.” Joe Pullizzi Founder of Content Marketing Institute We all understand how important content strategy is, however vast of small and middle sizes companies do not prepare a content strategy at all. Everyone wants to produce great content – articles, podcasts, courses, ebooks.

Without strategy the process of creating can be counterproductive. One day you may decide to post something from your niche, next day, after a great time near river you post a photo of a ducks, which no relative description to your business. This can be good when you manage your personal account, but not always understood by your public. A content marketing strategy is a road map that not only tells you what you’re going to create, but how you’re going to create it, distribute it, and ultimately use it to attract, retain, and convert readers and viewers into customers. Attached info-graphic just a tackle a part of creating a good content strategy, but it can be a starting point. Let’s get to it! Content Strategy. “Content marketing strategy [must come] first and this requires goals, different forms of content for different customer touch points, mapping the needs of people, the channels they prefer and the content or stories, etc.”
Joe Pullizzi Founder of Content Marketing Institute

We all understand how important content strategy is, however vast of small and middle sizes companies do not prepare a content strategy at all.

Everyone wants to produce great content – articles, podcasts, courses, ebooks. Without strategy the process of creating can be counterproductive. One day you may decide to post something from your niche, next day, after a great time near river you post a photo of a ducks, which no relative description to your business. This can be good when you manage your personal account, but not always understood by your public.

A content marketing strategy is a road map that not only tells you what you’re going to create, but how you’re going to create it, distribute it, and ultimately use it to attract, retain, and convert readers and viewers into customers.

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