Additional to this report, some data on email marketing… yes, email marketing still is alive and well.
According to the IAB Internet Advertising Revenue report, US digital advertising revenues surpassed $100bn in 2018, increasing 22% from the previous year to hit a landmark $107.5bn.
Mobile accounted for 65% of 2018’s ad revenue – up 40% from 2017. Meanwhile, digital video saw an increase of 37%, and digital video on mobile devices rose 64% to reach $10.2bn.
Full report you may find here: