Digital Media Statistics for May 2019 vol 2

Additional to this report, some data on email marketing… yes, email marketing still is alive and well.

According to the IAB Internet Advertising Revenue report, US digital advertising revenues surpassed $100bn in 2018, increasing 22% from the previous year to hit a landmark $107.5bn.

Mobile accounted for 65% of 2018’s ad revenue – up 40% from 2017. Meanwhile, digital video saw an increase of 37%, and digital video on mobile devices rose 64% to reach $10.2bn.

Full report you may find here:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.